The 30th China Beauty Expo (CBE) Shanghai, a milestone event hailed as the "global hub for the beauty industry", was held from May 12 to 14, 2026, at the Shanghai New International Expo Centre (SNIEC). Covering 230,000 square meters, this grand expo gathered over 3,200 exhibitors and more than 1 million professional visitors worldwide, serving as a key indicator of the global beauty and fragrance market trends. As a reed diffuser & candle brand, we were honored to participate in the E8 Fragrance & Perfume Pavilion—the core zone for aroma brands, which is strategically located at the main entrance of the expo, ensuring maximum exposure to global buyers.
Our exhibits mainly focus on aromatherapy products, including reed diffusers, scented candles, room sprays, car fresheners, essential oils, and a variety of premium gift sets. This showcases our diversified product portfolio in the aromatherapy and gifting sectors. Using an advanced diffusion system, it provides a long-lasting, pleasant fragrance to create a warm and relaxing ambience for homes and offices. Our candle series highlights exquisite craftsmanship and contemporary design, combining creative shapes with high-quality wax. When lit, each candle casts a gentle glow and releases a beautiful fragrance, making it both decorative and highly functional.
Our room spray products drew extensive attention at the exhibition. Featuring an innovative design, distribute fragrance evenly into the air, greatly enhancing the aromatherapy experience while bringing a distinct technological edge to the product. Our car fragrance series also received high interest. Offering a wide selection of scents and styles to suit diverse consumer preferences, it fulfills the demand for premium in-car fragrance experiences.
With minimalist handcrafted designs, our products not only serve as home decor but also provide emotional comfort and stress relief, catering to consumers’ growing demand for self-care and lifestyle aesthetics. We set up an immersive scent-testing zone, allowing visitors to experience the layered fragrance of our candles firsthand, which attracted a steady stream of professional buyers, boutique owners, e-commerce sellers, and fragrance enthusiasts throughout the three-day event.
Participating in the 30th CBE brought us remarkable opportunities and insights. We connected with over 50 potential distributors and agents from China and overseas, discussing OEM/ODM cooperation and wholesale partnerships. We also gained valuable market insights: consumers are increasingly favoring sustainable packaging, wellness-focused scents (such as sleep-aiding and stress-relieving fragrances), and personalized customization options, which will guide our future R&D direction. Additionally, observing global competitors and attending industry forums helped us understand the latest trends, including the integration of smart technology in aroma products and the fusion of traditional aromatherapy culture with modern design. This expo not only boosted our brand visibility but also strengthened our position in the fast-growing aromatherapy market.
